Oishii strawberries

A new variety of berry has been catching attention in restaurants around New York, where chefs are taking advantage of the grower’s proximity to serve up something very special to guests.

Called the “#Omakaseberry” and grown by #NewJersey operation #Oishii, the #strawberries — which are a Japanese variety known for its “beautiful aroma and exceptional sweetness” with a seedless exterior and “creamy texture” — are so unique that they charge $50 for a hand-picked package of eight, each berry nestled in its molded slot in a chic transparent container. (A pound of strawberries in the #grocery #store — about 15 to 20 berries — will run you somewhere in the $5 range, for comparison.

That means just one #Oishii #berry is more than your average container.)

Chefs have long appreciated the exceptional flavor profile of the #Omakase #Berry, and now you can too.